Marriott’s Aloft Hotel is coming to MidCity.
Construction on a six-story, 130-room hotel is set to begin this fall, with an opening in late 2019. Located on the south end of MidCity Drive at the Pointe, the area’s epicenter, the hotel will be the tallest building along the main street of what is the fourth largest commercial real estate project in the U.S.
RCP Companies, overseeing the development, has enlisted privately held Yedla Management of Huntsville to manage the hotel. Yedla has a 40-year history of developing, owning and managing Marriott and Hilton hotel franchises.
Aloft has 140 hotels in 20 countries, but this will be the first location for Huntsville.
The chain features a unique architectural design for each location, with loft-style rooms featuring urban contemporary architecture. Like other Aloft locations, Huntsville will feature a Re:mix lounge and WXYZ bar, Re:fuel café and industrial design elements.
Max Grelier, RCP Companies co-founder, said the franchise will fit into MidCity’s concepts of aesthetics and unique experiences and will provide a social gathering space for events in MidCity.
“RCP is proud of its continued relationship with the Yedla team and expects that this hotel is the first of many compelling hospitality brands that will soon call MidCity home”, Grelier said.
Srinath Yedla, CEO of Yedla Management Co., said he is “delighted” with the MidCity opportunity, which allows the company to expand its local presence.
It’s the latest in a series of announcements for the development. MidCity’s $20 million Topgolf and the Camp at MidCity, an entertainment venue, opened last year. Celebrity-driven dining concepts Wahlburgers and Rascal Flatts are two first-to-market restaurants, while Alchemy Lounge will open its second Huntsville location at The Camp.
Earlier this year, RCP Companies, which is also the developer of CityCentre, announced a partnership with Georgia-based Southern Fried Hospitality – and award-winning chef Marc Taft, an Alabama native – to provide hospitality management and restaurant development for the two mixed-used projects. And Dave & Buster’s is coming in July 2019.